Let’s Get Started…
This page contains the tutorials on how to build out your online store. Scroll down to view the videos. Click play and expand to full screen for optimal viewing.
Installation and setup
Software installation instructions, includes information on how to update your home page.
Payment Methods
How are you going to accept payment on your web store your products and services? PayPal, Stripe, Net30, Bank transfers are all options.
Shipping
This is often one of the biggest challenges for online shop owners. Learn how to charge for shipping, either in real time or fixed costs.
Store Layout & Categories
Much like an outline to a book, setting up categories and determining how they are displayed to customers is ciritical to a well designed store layout.
Simple Products
Here is how to set up the most basic products, including titles, descriptions, images, and pricing.
Variable Products
The most common example of a variable product is a t-shirt, with multiple sizes and colors. Rather than creating a seprate products for a large red shirt and another for a medium blue shirt, you can set up variations.
Print on Demand
Learn how to create print on demand products that are drop-shipped directly to your customers without the need for you to carry any inventory.
Gift Cards
Almost any store can benefit from selling gift cards. Here’s how to create cards that can carry a running balance.
Affiliate Products
Are you an affiliate selling products for someone else. here’s how you can list the products on your site and still earn your affiliate commissions.
Affiliate Partners
Get more visitors to your site by running your own affiliate program and let others drive traffic for you. You only pay a commission when a sale is made.
Tickets
Sell tickets to events in your store. Seminars, concerts and and other ticketed events can be sold on your web store.
Bookings
Whether you are renting rooms or setting appointments where you charge by the hour, online bookings allow you to sell your services in your store.
Subscription Products
Consumable products provide a great opportunity to set up customers on a subscription plan with automated payments.
Virtual Products
Sell downloadable products such as pdfs, ebooks, music, videos, courses, etc. – basically anything that doesn’t need to be shipped.
Coupons & Sales
Promotions are something that every store uses at some point. Here’s how to set them up.
Phone Orders
Whether someone calls you and wants to place an order, or you are at a trade show and need to take orders in the field, you can enter orders directly into your online store to keep accounting all in one place.
Email Marketing
Email has proven to be the number one method for driving sales to online stores. Automate the process of collecting customers addresses and sending them followups and promotions.
Import Inventory
When you have hundreds of SKUs you will want a method for importing your entire product catalog. If you are selling products in a physical location as well, you will want to sync your inventory.
Store Locator
Do you sell through multiple retail outlets? Let customers know where they can purchase locally.
Website Security
When you are running an online store, cyber security needs to be a top priority. Here’s how you can make your site secure.
Processing Orders
Once a customer places and order, how do you handle fulfillment? Includes instructions for PDF packing slips and invoices.
Wish Lists
Allow your customers to create a wish list that they can share with their friends and family, or just come back to at a later time.
Selling Wholesale
Whole only stores or combination whole-retail shops require customers to log into their accounts to receive special whole pricing. You can even sell some products at wholesale only by having protected categories.
Taxes
How to setup and collect sales tax wherever you have nexus.
Product Tables and Filters
Allow your customers to easily order multiple items at the same time or filter their selections to find just the products they are looking for. A necessity for wholesale orders.
Embedding PDF Catalogs
Whether you have large brochures or catalogs, here’s how to embed them onto a page rather than downloading these files.
Multi-Vendor Stores
Set up a niche site like Amazon or Etsy, with multiple vendors, and take an override on all their sales.
Membership Sites
Sell memberships much like Amazon Prime. Provide special content to members or discounts on products. Here’s how to add free shipping for members (just like Prime!)
Forms
Web forms can be used for collecting information from a customer, but also for product pricing.
Facebook Shop
Allow customers to shop directly on Facebook and Instagram with products from your store.
Auctions
Let your customers bid up the price on your products jsut like on Ebay, allowing you to earn more.
Styling Your Store
After you have built out your store, let’s make it look professional!
